In simple terms, Google AdWords is a website advertising service, developed by Google to assist marketers reach their customers instantly.
When a user searches on Google for a specific term, say ‘Branded Shoes’, Google would throw a listing of searches for you. If you look closely, you may notice that the highest and also the bottom results are typically ads.
As you’ll be able to see, search ads, after running your searches and these Ads proves terribly profitable for your business.
There are some Key characteristics to Google Adwords they depends on few parameters like