How SEO can help to Survive your business in this Corona Pandemic
Irrespective of what type of business you are in, if it’s a family-owned firm, a private company, a public company, a store, or an online business, everybody is ready to face losses to be incurred in the upcoming months due to the #COVID19 impact. A major chunk of the business community will have difficulty surviving the corona effect owing to the lockdown condition because this is when a business needs to face the test of time.
We are experiencing the economic situation going down due to the corona pandemic a delivery business other than brick and mortar businesses is grieving not to forget even Internet-based businesses are suffering a crisis due to supply chain management problems, absence of workforce, and no online shopping preferred by customers.
It is probably because of the uncertain circumstances with regards to the economic situation, which is extremely scary than one can expect with COVID-19 just around the corner.
This is the time to make maximum use of your time in growing your business online via SEO and Social Media Marketing to see your business ranking high on Google by the time this whole corona thing gets over. Unlike other businesses who are stopping Digital marketing assuming that the business is down and hence the social media activity has to be decreased which is absolutely wrong. Due to lockdown the internet usage has drastically increased as people are intending to spend more time on the internet. Hence, it is the need of the day to be seen, be present, be online, and keep your customer base engaged.
It is a universal truth that organic search and organic SEO is the name of the game and that your business can rank high on SERPs if done strategically and regularly.
Nowadays, everybody working from home, today content has become even more important, and businesses are making the most of this time directing their employees to focus on bringing the results higher on Search Engine Result Pages (SERPs), via content Google loves.
It’s time to move your business online because most of the businesses are shifting ahead with their online marketing efforts and you shouldn’t be lagging at any point.
Take Interviews of both Clients and employees
You can have the interviews of the employees and clients treated via video calls and enhance your business using an app like Google Hangout to understand their state of mind in a scenario like this and how they are going about tackling the situation.
For SEO purpose you can use those videos that would give your website a nice authority over others since they are exclusive content only posted by you and no one else.
In the future, you can have such original content used in all of your future press releases, social content, and blog posts to get solid SEO link juice.
Conduct a basic SEO audit report of your website and app
A full-fledged end to end content audit can be a time-consuming affair but you can have a mini audit done wherein it can help startups achieve success by going through content online and analytics to see how individual content is performing in terms of SEO.
You can have a checklist of content in place for an easy go through with the content present currently all over the Internet such as:
- White papers
- Social Media Posts
- Press Releases
- Forum Posts
- Blog Comments
It is time to estimate each piece of content and see their performance in terms of visitor friction and conversion rate, to rewrite them completely after removing them or updating content with the latest facts and information.
Stay connected with the world through Webinars
Today a webinar is all over the place taking the world of online marketing by a blow with topmost marketers doing webinars for their targeted audience.
Reaching out to fans or followers via live video seminars on the web is a fantastic way to stay connected to the global community in such tough times when you’re gathering people on the web.
Today’s fact that more than 90% of professionals choose to learn via video lectures to WFH to combat the virus.
Testimonials are a good way to show integrity.
Trustworthiness is extremely dependent on testimonials everywhere whether it be text-based or audio video-based.
Get the testimonials created by your customers, employers, and employees in need of homework to be posted on your website and your social profiles.
This would have a positive effect on the prospects and would encourage them to become your clients based on what others are doing.
It is not just about accomplishing client projects or gaining customer satisfaction, but solving clientele problems after the project is accomplished or after the delivery of products or services, which can result in positive ratings and reviews.
It can also be a result of to what extent have you established a long-lasting relationship with your audience.
Upgrade your business on local SEO via Google business listings
When people do to look for you locally, they would be interested in understanding whether you are working or not. If yes, then what are your working hours specifically in such a condition.
Also in case if you are working from home then you can even have your residential address updated in place of office address for the time being so that if anybody wants to contact you in an urgent situation s(he) can reach out to you at your home.
Start collaboration with bloggers and influencers
This is the best time to request influencers or bloggers into your niche who could help you in heightening your authority by mentioning you on their blogs or social media resulting in high-quality backlinks pointing towards your website or app.
The type of bloggers or influencers to approach depends on the niche a company belongs to, and more importantly, it should be done step by step, particularly when you have too much spare time on hand.
A relationship does not suffer from any kind of epidemic
SEO is all about creating new avenues of relationships whether being an online community of like-minded influencers or bloggers or existing and new customers waiting to hear from you.
As a business, it is important to inform people regarding your approach towards your development team working in such a distracting condition allowing people to know you closely while building an unconditional bond of faith.
Do not delay to be in regular touch with your business network and audience even in a situation like this to show people whom you are dealing with or serving to.
Words matter, especially with Search Engine Optimisation (SEO) and nothing, can stop it whether to be economic uncertainties, social distancing, and stagnancy in work.