An explainer video may be a short animated video, that focuses on explaining a business plan in a very easy, participating and compelling manner, by employing a clear and curt language with appealing and enticing visuals that quickly grab the viewer’s attention. It’s informational and academic content, typically explains what the corporate organisations offers, however it will facilitate the shoppers with their downside and why that product/service is that the best choice within the market.
The explainer videos are short and really simple (no longer than ninety seconds on average).
They pass out an easy and clear message by following the classical narrative structure of “what”, “how” and “why”.
Now that we all know what explainer video is and what their main characteristics
