In digital promoting, a landing page may be a standalone website, created specifically for the needs of a promoting or ad blitz. Whenever a website surfer ‘land’ after they have clicked on a Google Adword ad or similar ad.
Landing pages are a unit designed with one targeted objective – called a Call to Action (CTA).
This simplicity is what makes landing pages the simplest possibility for increasing the conversion rates of your Google Adword campaigns and lowering your price of deed a lead or sale.
To fully perceive the distinction between a landing page, and also the different pages on your web site, like your homepage, it’s necessary to contemplate the variations between organic search traffic and paid search traffic.