A content marketing strategy is an integrated plan that incorporates everything from tactical posts, blog posts, and videos to landing pages, more traditional email marketing, lead generation campaigns and social media. We work with you to determine who your target audience is and the best channels for reaching them. For example, if you want potential customers to buy your product via Amazon and if one of your competitors also has a similar product to sell on the same platform, but their sales page isn’t quite as compelling or contains some other undesirable element like spelling or punctuation mistakes that devalue it. Then we would recommend focusing all your efforts on attracting visitors who will convert into sales rather than continuing with a simple lead generation campaign.
Content marketing is a two-way street. You need the agency to ensure your marketing campaigns are effective and on target, while you get to focus on growing your business. We take care of the creative side of things so that you can focus on what’s important: running and increasing your business, without having to worry about anything else. The agency will work with you to establish goals and objectives. Then it will come up with content ideas that meet these targets, using proper research methods along the way. After that, you’ll have a couple of options: you can approve them beforehand or hire the team afterwards to implement them yourself—or maybe even take their advice regarding picking which ones to implement and when. Either way, all this will mean more time for you to spend working on growing your business instead!
