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Significance Of Search Engine Optimization
SEO is a proven area of marketing that needs time and resource. Google’s Search Engine Results Pages (SERPS) have replaced the traditional brick-and-mortar high street, and it’s now the most competitive high street on the planet. The click-through rate drops very steeply, and you’ll struggle to generate clicks if you’re in position five or lower.
SEO is a long-term investment. Consider your website as an asset to your business – an asset that is constantly improved, refined and perfected over time. It is misleading to think of a website as a static entity. To get the most out of it and clinch the sought-after top-three spots, continuous improvement over a period of time is needed. SEO is, at times, more art than science and it’s a constant process of testing, measuring and refining or replacement until we find what works for your site and niche.