Custom Shoe-Design Website — Achilles Heel

Achilles Heel wanted its customers to design their own shoes online. The brief had two hard parts: a scroll-free website with every option visible on one screen, and behind it a customisation engine able to handle more than 30 lakh (3 million+) shoe-design combinations quickly and accurately.

At a glance

Client	Achilles Heel
Sector	Web Development / E-commerce
Scale	30 lakh+ design combinations
Timeline	6 months of development
Team	5 .NET developers, 2 front-end developers, UI/UX team, project coordinator

What we did

• Design in 15 days. With a 15-day window to win the order, our UI/UX team presented three design concepts. The client chose one, and it became the base for the build.
• Customisation engine. The development team built the logic and database to manage more than 30 lakh design combinations, so every customer choice updates the design correctly.
• Close collaboration. Five .NET developers, two front-end developers, the UI/UX team and a project coordinator worked closely with the client. Fast, regular approvals kept the six-month build on track.

Result

The website went live with a smooth, scroll-free customisation experience. Customers can create their own shoe design from millions of possible combinations. The client was satisfied with the technical quality and the on-time delivery.

Planning a custom website or online product configurator? Explore our product engineering work or talk to our team.