End-to-End Technology Partner for Tzar Labs — Web, Booking Portal, IT & Marketing

Tzar Labs, operated in India by Tzar Genomics India Pvt. Ltd., offers a consult-first blood test for early cancer-risk awareness. Patients book a consultation, give a single blood sample and receive a doctor-guided report. Behind that simple journey sits a lot of technology, and Affix Center looks after most of it.

At a glance

Client	Tzar Labs (Tzar Genomics India Pvt. Ltd.)
Sector	Healthcare / Diagnostics
Locations supported	India and other countries including the US, UK and Singapore
Services	Website, booking portal, IT infrastructure, firewall and networking, security compliance, SEO, Meta advertising

The challenge

A diagnostics lab working across countries has to get several things right at once. Patients need a website that explains a new kind of test in plain words and a booking process that is easy to complete. Staff need a secure, reliable network. The business must meet security and compliance requirements, and it needs a steady flow of enquiries. Handling each of these with a different vendor costs time and creates gaps.

What we did

1. Website and booking portal

We built the Tzar Labs website and its online booking portal. The site explains how the test works, step by step, and leads visitors to book a free consultation or a test. The portal gives patients a simple, guided way to book online.

2. IT infrastructure across countries

Affix Center handles the lab's IT infrastructure end to end: full networking, firewall and day-to-day IT support. This covers operations in several countries, including the US, UK and Singapore, so the team works on one consistent, secure setup.

3. Security and compliance support

We support Tzar Labs with security compliance work, including preparation for a NIC security audit and submissions on the FARPS portal. This helps the lab meet the requirements of the Indian bodies it works with.

4. SEO and digital marketing

We manage search engine optimisation for the new India website, including keyword planning, meta titles and descriptions. We also run Meta (Facebook and Instagram) advertising for the lab's diagnostic tests, such as the Breast Cancer Blood Test campaign during Breast Cancer Awareness Month, using user-generated video creatives.

Result

Tzar Labs works with one accountable technology partner instead of many. Its website, booking portal, network, compliance and marketing are planned together, so changes in one area are reflected across the rest. Affix Center continues to support and grow these systems as the lab expands.

Running a lab, clinic or healthcare brand? See our product engineering, IT operations and cybersecurity services, or talk to our team.